Hotels

Inbound tourism industry struggles to book hotel rooms during the London Olympics

The European Tour Operators Association (ETOA) has studied tourism effects in past Olympic cities and has identified several issues associated with previous Olympic Games, which have damaged inbound tourism to the host destination.

The market for hotel rooms for the 2012 London Olympics appears to be distorted. ETOA members, who are responsible for tens of thousands of visitors a day in the UK tourism market, are struggling to book hotel rooms in London during the Olympic period and may have to seek alternative destinations for their regular customers. ETOA believes that the expectations of visitor numbers currently circulating within the hotel industry appear to be exaggerated.

Furthermore, if UK businesses are basing their plans on data in some prominent visitor forecasts, there is a very real danger that London could suffer financially as has been experienced by previous host cities.

ETOA will be outlining the effects of this at the meeting on Monday, September 20 at 11:00 am, at the Theatre Royal, Drury Lane. It will be releasing its latest Olympics Report, which will examine projected tourism demand in London in the summer of 2012, and it will raise questions about current perceptions circulating in the UK tourism market.

ETOA has already stated:

- The Olympic Games are not a normal tourism event. They are an abnormality that is profoundly disruptive.

- Normal tourist businesses suffer during the Games period: Olympic enthusiasts are not normal tourists. Their presence is determined by their interest in sport. They do not come to attend the theatre or sightsee. They come to attend a sporting event.

- The region around the Games can suffer more than the host city. The host city is often the principal reason for visitors to come to a country, and the principal driving force has been removed.

- Even when the host city is not the principal reason, the impression that everything will be overcrowded and overpriced blights a region.

- These difficulties are routinely exacerbated by exaggerated claims of the benefits that are derived from the games.

ETOA has invited a group of experts to review its findings and discuss what needs to be done in the light of them. Speakers will include:

- Tom Jenkins, executive director, ETOA
- Martine Ainsworth-Wells, marketing director, Visit London
- Jennifer Keen, Total Revenue Solutions

ABOUT EUROPEAN TOUR OPERATORS ASSOCIATION (ETOA)

Since its foundation in 1989, ETOA has grown exponentially to include over 500 member organizations, of which more than 150 are tour operators. Collectively, ETOA represents over €5 billion spending on accommodation and travel services annually.

ETOA provides representation at European government level for organizations involved in bringing tourists to Europe. The association promotes greater awareness of the benefits provided by the group travel industry in Europe - particularly increased income and employment. ETOA also influences European tourism policy and legislation.

Areas of specific activity include:

- Promoting Europe as a tourism destination
- Establishing codes of conduct and guidelines for its members
- Establishing commercial opportunities between buyers and sellers
- Working with other travel and tourism associations to raise the industry's profile

More Hotels
The Waldorf Astoria Amsterdam is a great place to spend your Eid holiday 
Iconic Sheraton Cairo reopens after extensive renovation
Waldorf Astoria Ras Al Khaimah invites guests to savor international culinary delights
Latest Travel News
The Waldorf Astoria Amsterdam is a great...
Family summer holiday destinations...
Iconic Sheraton Cairo reopens after exte...
Featured Sights To See
Gibran Khalil Gibran Garden

Gibran Khalil Gibran Garden

Beirut, Lebanon

Named after the renowned Lebanese-American writer and artist, this garden is a vast verdant expanse in the center of Beirut. There are two circular lawns with trees around a water fountain. A platform looks out onto the garden. Six obelisks are part of the formal landscaping. A bust of Gibran and abstract sculptures by contemporary Lebanese artists also adorn the square. This garden is popular...

Capital Museum

Capital Museum

Beijing, China

The Capital Museum is one of Beijing’s newest.  It first opened in 1981, and moved into its current location in 2005.  Initially, it wasn’t much more than a storehouse, completely overshadowed by Beijing’s other museums.  Now it stands as one of its best, thank to the new building, which is an attraction in its own right.  With more than 60,000m² of floor space and room for 13 ...

Doha Zoo

Doha Zoo

Doha, Qatar

Children and adults will love the diversity of fauna housed here. Over 1500 kinds of animals from the globe over are housed here. These include animals specific to the region such as Qatar’s national animal the Oryx as well as birds belonging to this region; A fascinating outing for all. Timings: Daily except Saturdays 3 P.M- 9 P.M Admission: 5 QR (Adults) 2 QR (Children) Address: op...

Grundtvigskirken

Grundtvigskirken

Copenhagen, Denmark

Situated on a hilltop, the mere sight of the church is simply awe-inspiring. The church was built around 1921 and its yellow-white bricks make it seem as a golden temple in the sun. Address: Pa Bjerget 5, 2400 Copenhagen Denmark Phone: +45 3581 5442                    ...