Hotels

Laura Ashley opens boutique hotel

Floral print pioneer and perfumer Laura Ashley is to open a boutique hotel to showcase its wares, it revealed last week.

The brand, well known for its flowery curtains and clothes, confirmed last week that it has purchased a 49-room hotel in the British county of Hertfordshire, where it will build a branded getaway experience.

All of the bedclothes, sofas, wallpaper and curtains will be matching fabrics with the first guests expected to be welcomed next year, after an overhaul of the property.

The announcement came as the brand posted a rise in sales, particularly in furniture, where its flowery prints appear to have gone down well among cash-strapped consumers despite the continuing lure of cheaper furniture options such as Ikea.

That could explain why the brand is so keen to follow other designers into owning an establishment where fans can totally immerse themselves in the experience.

Prices are likely to be lower than the spectacularly-expensive Armani Hotel in Dubai, where furniture comes courtesy of Armani Casa and linens and fabrics are also from the Armani design team.
alt

More Hotels
Rixos Ras al Khaimah launches May Fest 2017
DUKES Dubai hotel launches exclusive, women’s only Duchess Floor
Swissotel opens new luxury hotel in Makkah near the Ka’aba
Latest Travel News
Emirates A380 Onboard Lounge on display ...
Etihad’s heavyweight promotion at Arabia...
Emirates cuts flights to the United Stat...
Featured Sights To See
International Antarctic Centre

International Antarctic Centre

Christchurch, New Zealand

Experience the Antarctic way of life in Christchurch at the International Antarctic center. Fulfill your dream of getting on a snow mobile and racing across snow land here at the center which is fully acclimatized to the polar weather conditions. Inside you will find penguins, leopard seals, snow caves and a depiction of how life is at the Antarctic. The 4D cinema will take you on a thrilling icy ...

Al-Taybat City Museum

Al-Taybat City Museum

Jeddah, Saudi Arabia

The al-Taybat City Museum for International Civilization is a grand palace containing 300 rooms filled with items collected by a globetrotting local merchant. The collection ranges from gold, manuscripts, furniture, pottery, Islamic manuscripts and more. Groups of less than10 people cannot enter on their own, so either stand outside the museum and wait to join one, or telephone in advance to get ...

Royal Elephant Thai Museum

Royal Elephant Thai Museum

Bangkok, Thailand

This is a very interesting museum. It houses various exhibits pertaining to Thailand's most prized animals, elephants. The museum displays shed light on the significance of elephants in Thai culture and society as well as the importance that is ascribed to white elephants which are all deemed royal property and kept in stables built in Dusit Palace.    Timings: Daily 9:30 A.M- 4 P...

BMW Museum/BMW World/BMW World Headquarters

BMW Museum/BMW World/BMW World Headquarters

Munich, Germany

The BMW museum is where the history of the vehicle is displayed. It reflects the historic roots and the essence of the BMW brand name. There is a series of theme worlds highlighting the milestones in the BMW story. The cars and motorcycles that have been racing sensations are also on display. Currently the BMW Museum is closed due to renovations and is due to open in 2008. During this time ther...