Doha’s Hamad International Airport (HIA) has launched a bluetooth iBeacon enabled mobile app to provide passengers with an immersive experience and stay connected while they travel through Qatar’s iconic airport. HIA is among a select few airports in the world to have successfully used iBeacons for finding one’s way around the airport and providing customers information about promotional offers to enhance their airport experience.
With a simple scan of the boarding pass and opt-in for location detection, the app provides real-time information about flight status, baggage claim, time and direction to boarding gates and food, beverage and retail offers from Qatar Duty Free. To ensure that customers benefit from the best deals, the app alerts the user when walking past outlets with ongoing promotions.
Engr. Badr Mohammed Al Meer, Chief Operating Officer at HIA said: “We take pride in having conceptualized, designed and developed our HIAQatar mobile app in-house, which gave us the control and flexibility to ensure a customer-centric and intuitive design, much like our airport. With the installation of over 700 Bluetooth iBeacons across the expansive terminal, the app helps put our passengers at ease by helping them identify their real-time location in the airport, informing them how long it will take to reach their desired location within HIA, guiding them along the way and alerting them of any updates to their flight status.”
The app is currently available for iOS based devices. The future road map includes launch of the Android app in Q2 2016.
