SAS Scandinavian Airline will use Dubai as a regional hub in order to expand in the Middle East and South Asia. The carrier is the combined multinational airline of Sweden, Denmark, and Norway. The newly appointed manager for the UAE said “Dubai is a good and increasing market and the region is becoming more and more important for us.”
SAS is coordinating with Dnata travel booking service to meet demand for the many Scandinavians who want to escape the cold north and experience the sunny Dubai lifestyle. SAS is developing codeshare agreements to link SAS flights landing in Dubai with India, and later Pakistan, Iran and Jordan. Henschel said there will be an introduction offer for a Copenhagen-Dubai round trip ticket. Currently this costs Dh1,175 plus taxes but it will the promotional offer will be less than Dh1,000.
