Emirates Airlines dismissed recent criticisms about its promotion offering free air fare, hotel stays, and meals to children of two traveling parents. The airline explained it is quite normal to offer special promotions during the summer season, and the aim of this promotion is to give families a chance for an affordable holiday. Recent statements imply that the offer is being made because of falling demand for seats.
A senior vice president for Emirates Airlines said “This promotion has been launched to offer our customers the opportunity to have a family holiday in a unique destination without breaking their budget.” Travel agents last month disclosed that advanced airline bookings in April decreased 50% compared to the same month last year.