Emirates has confirmed that the American actress Jennifer Aniston is the new face of the airline, but would not comment on how much the endorsement was worth to the star or when her advertising campaign would be revealed.
Boutros Boutros, the airline’s divisional SVP for corporate communications, marketing and brand, said in a statement: “We can confirm that we are working with Ms Jennifer Aniston on a global digital and television campaign. We do not wish to discuss contract details, and more information about the campaign will be unveiled in due course.”
According to various reports, Aniston signed a deal worth US$5 million (Dh18 million) and has already shot a high-profile campaign that will publish the 46-year-old star across print, TV and online.
Previous brand ambassadors for the Dubai-based airline include Portuguese football star Cristiano Ronaldo.
This news follows a similar deal between Abu Dhabi’s Etihad Airways and Australian actress Nicole Kidman, which signed the star as its brand ambassador in March this year.
