Emirates has launched the world’s first interactive amenity kit in Economy Class providing a more comfortable travel experience. The stylish new amenity kits utilize augmented reality (AR) technology to unlock immersive content on mobile devices.
The kit bags come in six designs inspired by six regions in Emirates’ global network – Australasia, Latin America, Middle East, Africa, Europe and the Far East. The designs incorporate the colors and patterns of each of these regions. The Middle East design, in particular, features Arabic calligraphy by UAE-based artist, Tagelsir Hassan.
The kits include all the necessities for additional comfort on long-haul flights including an eye mask, earplugs, toothbrush and toothpaste, and socks – each tailored to the style of the kit bag. The multipurpose pouches are made of Neoprene material – a water resistant fabric – and are designed to be reused after the flight to store anything from devices to cosmetics or stationery.
Emirates is the first airline to introduce AR technology with the amenity kits making it the world’s first interactive kit bags. The amenity kits will be available on selected long-haul routes and on all ultra-long haul services starting from August.
To activate the augmented reality technology with the amenity kits, users need to download the Blippar app from the Apple Store or Google Play Store on their mobile device, scan the designs on the amenity kits and enjoy immersive content on their mobile device
