Etihad Airways will debut its innovative mobile exhibition unit at the Arabian Travel Market (ATM) in Dubai from April 24-27 2017. Visitors will be able to get a first-hand experience of Etihad’s cabin products and inflight service.
The 16m long mobile exhibition unit, weighing approximately 22 tons and measuring 50m², traveled to the UAE from Europe where it has been displayed at trade events and exhibitions across Switzerland, Germany, France, Italy, The United Kingdom, The Netherlands, Ireland, Belgium and Spain.
The mobile exhibition unit includes full-size mock-ups of The Residence, the world’s only three-room cabin on a commercial airline, and the First Apartment both of which are currently onboard the airline’s A380 fleet, as well as the First Suite from Etihad’s Boeing 787 aircraft.
The UAE’s national airline will also host Somali born Halima Aden, the American fashion model and icon, on its stand. Fatima Al Ali, the ice hockey playing Emirati who made global headlines when Etihad flew her to Washington, D.C. to meet her NHL heroes will also be at the Etihad stand.
Peter Baumgartner, Etihad Airways’ Chief Executive Officer, said: “We are delighted to once again showcase our world-class product, services, global network and award-winning marketing partnerships on our stand at the Arabian Travel Market, which this year will include a series of informative and interactive Q and A discussions.
There will be live cooking demonstrations from Etihad chefs and a major highlight is set to be the liquid nitrogen ice cream giveaway to delegates at the “ATM Cooldown”.
Visitors to the stand will have a glimpse into the future of air travel through VR headsets in the video area and iPad pods with special focus on the Abu Dhabi Airport Midfield Terminal and the airline’s unique Digital Transformation and Innovation.
