Summer is approaching and airlines are launching their marketing campaigns to inspire travelers. Air France recently launched its “France is in the air” TV commercial which has been seen over 20 million times on YouTube in less than a week. Now it is the turn of Etihad.
A TV commercial featuring Academy Award winning actress Nicole Kidman has just been released by Etihad Airways. Titled, “Flying Reimagined” the TV commercial shows how Etihad has made the flying experience a comfortable one – for those who can afford it.
Airlines are now trying to woo travelers by innovative new creative techniques that evoke a sense of comfort and pleasure – a far cry from the claustrophobic cramped spaces at the back of the bus. Perhaps some day they will start competing by offering more leg room and wider seats. Perhaps some day we will live in a city “where always there is Spring … and flowers pick themselves.”
