Etihad Airways has introduced a range of limited edition artisanal amenity kits for its guests travelling on longhaul services to and from its home base Abu Dhabi. The new products reflect the airline’s deep cultural attachment to the rich and diverse traditions of the United Arab Emirates.
For the new kits, Etihad Airways has partnered with Sougha, a social enterprise initiative launched by the Khalifa Fund for Enterprise Development, which aims to preserve Emirati traditions and promote local artisans. The new amenity bags will be offered in Diamond First, Pearl Business and Coral Economy cabins and feature patterns of Sadou, a colourful, intricate and centuries-old Abu Dhabi weaving craft. These patterns are based on designs traditionally used on blankets, cushions and Bedouin tents.
