Turkish Airlines, Europe’s best airline has signed a global sponsorship deal with UEFA EURO 2016, to become “The first airline partner” in 55-year history of the European Football Championship.
As part of the campaign, Turkish Airlines will be developing exclusive offers such as special charter rates for competing teams to travel to and from the tournament and social media campaigns for the fans. In fact, Turkish Airlines flies to 22 of the 24 competing countries and covers six destinations within France, so is the ideal partner to ensure fans and players arrive relaxed and ready to enjoy the experience.
Guy-Laurent Epstein, Marketing Director of UEFA Events SA, said; “We are excited to welcome Turkish Airlines on board for UEFA EURO 2016. As Europe’s leading airline they will be able to capitalise on the platform the newly expanded tournament offers, to build on their current success. Through exclusive offers and innovative activations, we are looking forward to working with them to bring fans together from all over the world to celebrate in France next year.”
Turkish Airlines will also have their livery planes decorated with the Euro 2016 visuals. Flying to over 280 destinations worldwide, the new branding will be on show for all to see. In addition, there will be significant Turkish Airlines branding presence at the stadiums for the duration of the tournament.
