Seattle, WA – Adventure travel will feature prominently at ITB-Berlin this year, as evidenced by the presence of the Adventure Travel Trade Association (ATTA) in the opening congress, Corporate Social Responsibility Day, during a panel and the ATTA’s new AdventureConnect Peer-to-Peer exchange in Hall 4.1 – Adventure Stage. And, for the first time, IPK’s ITB World Tourism Monitor report 2012/2013, includes a section devoted to adventure travel industry trends.
On Wednesday March 6th from 11:00 to 12:00 at Hall 4.1 – Big Stage, ATTA’s president Mr. Shannon Stowell and executive director of Europe Mr. Chris Doyle will hold a joint talk centered around Imagine. Inspire. Invest. Using market trends and case studies they will prove that adventure travel is a powerful tool for ensuring a sustainable future for generations to come.
