The government of Malta opened its tourism office in Dubai in order to promote tourism from the UAE and the Gulf. Chief executive of the Malta Tourism Authority (MTA) said “We are now offering a three night stay in five-star hotels, including airfare and taxes at Dh2,290, which is very attractive.” Josef Formosa B. Gauci explained they are looking at other markets because of the current economic situation and believe the UAE and GCC are potentially strong markets for the tourism industry.
Mr. Gauci said Malta offers eco tourism, many natural attractions, a lot of heritage, and is also a hub for cruise tourism. International tourist arrivals in Malta have declined 10 percent this year because of the global economic crisis. Malta’s vibrant tourism industry has relied on European tourists in the past but now focusing on the East, and Gulf markets in particular.