Figures released on Wednesday by the Dubai Department of Tourism and Commerce Marketing show the number of visitors to Dubai rose 4% in the second quarter of the year – compared to the same period last year. Promotional activity, government funded advertizing campaign, and reduced hotel rates helped push the number of visitors to 1,857,724 during April, May, and June. Director of UK and Ireland for DTCM said the Dubai government acted quickly and appropriately.
Iann Scott said “high-profile advertizing campaigns, tactical promotional activity, as well as travel and trade familiarization trips, sales incentives, and educational events” kept Dubai in the forefront of traveler’s minds. The UK and Ireland still account for the biggest number of visitors at 196,554 or 10.6% during Q2. Hotel profit margins have suffered because they cut rates up to 50% due to the slowing economy.
