The first of ten Jinan “green” hotels is scheduled to open next month in Abu Dhabi. Jinan, a new UAE hospitality company based in Abu Dhabi, focuses on “eco-friendly” or green hospitality operations. A senior Jinan executive said they plan to build ten Green hotels by 2012. The new company began operations yesterday and plans to develop environmental hospitality products that meet international standards.
The group behind Jinan is Al Dhiyafa Holding and their chairman said he believes the market is ready for and will welcome a hospitality management service “that takes as much care of the environment as it does of its guests”