Dubai Department of Tourism and Commerce Marketing (DTCM) officials said a massive advertising campaign in the UK and Ireland has been launched. The goal of the campaign is to boost the number of tourists visiting Dubai during this summer’s Dubai Summer Surprises period which runs from 11 June to 14 August.
Industry experts believe that the tourism sectors current 19% contrition towards GDP may be increased to up to 30%, as a result of the different festivals and promotions.
