Dubailand and the world’s biggest global cruise line, Royal Caribbean, formed a strategic marketing partnership with the signing of a memorandum of understanding on Monday. The partnership is expected to substantially boost the cruiseline industry and Dubai as a favored tourist destination.
The two partners will engage in joint marketing and promotional activities in key global source markets in order to promote development, growth, and commercial success of the two brands. Dubailand will use their global agency network to actively promote Royal Caribbean’s Dubai cruises, and Dubailand’s major live attractions will be featured in Royal Caribbean’s shore excursions.
