British luxury brand Alfred Dunhill is set to launch a series of vacations, it announced October 4.
Dunhill has teamed up with luxury travel firm Black Tomato to produce a series of “classic journeys” based around the concepts of exploration and adventure.
The tours are inspired by the 1930 overland journey of Clement Court, a manager of Dunhill’s Paris rue de la Paix store, which took him overland from Europe to Japan in service of the brand.
The luxury packages are priced from £2,825 and allow guests to explore some of the destinations that Court explored, such as Paris, Moscow, Mongolia and Japan.
Experiences include a private tour of the Louvre in Paris while the museum is closed, a flight in a fighter jet above the city of Moscow, learning eagle hunting in Mongolia or bathing in Japan’s oldest mineral hot springs.
Alternatively, guests can opt to recreate Court’s entire journey along the Golden Eagle Trans Siberian railway, starting from £27,750 (€36,060)
Travelers looking for an upmarket vacation experience from a brand they identify with could do worse than the Dunhill journeys, although the number of fashion names entering the travel sector means consumers will soon be spoilt for choice.
Armani is set to open another property in Milan before the year is out and its flagship location in Dubai may soon be joined by an Elisabetta Gucci hotel from the fashion mogul’s granddaughter.
Salvatore Ferragamo already operates an entire chain of properties across Italy, while Bulgari also boasts properties in Milan and Bali.
