New Dubai, January 11 2011: More than 20,000 people in the UAE have the opportunity to take ownership of a gold key to the Gate in Ibn Battuta Gate Hotel’s six million dirham (Dhs 6million), four-month promotion, Unlock the Gate. Meanwhile, one of 2,000 platinum key holders could become the custodian of the key to an apartment lease for one year, among hundreds of other ‘on the spot’ prizes.
According to the hotel’s executive assistant manager, Craig Cook, the 396-room hotel in New Dubai has gone all out to ensure that the community feels that the hotel and its seven outlets ‘belong to them’.
Gold keys to the Gate are available at the Ibn Battuta Gate Hotel from the hotel’s concierge team or any of the restaurants, as well as through a special market distribution.
“We will give a key to the Gate to thousands of people across the Emirates. All they have to do is to bring their gold key to the hotel when they dine, spend Dhs 250 – and play immediately to win fabulous prizes from meals, to instant discounts, to beverages and special stays at the hotel,” he said.
The campaign will run at Ibn Battuta Gate Hotel until May 11 2011.
The Gate is giving away Dhs6m
Cook said that gold key holders can also win a special platinum key on-air as City 106.1, 92FM and Al Khaleejiah are all on-board and poised to give prizes in interactive competitions and banter, plus the opportunity to win one of the limited edition 2,000 platinum keys.
“The bounty of prizes on offer over the four months of Unlock the Gate tops the heady sum of Dhs 6m,” said Cook.
“Indeed, the 2,000 platinum key holders will be entered into a grand draw and could win the key to a one- or two-bedroom apartment for one year at the Residences at Ibn Battuta Gate.”
He confirmed that participants in Unlock the Gate can also become a platinum key holder by spending more than Dhs 5,000 at the hotel, and through the 7Days Ad7antage programme.
7Days is also distributing thousands of gold keys, and keys will also be given to those who pass certain productivity thresholds in booked business in conference and events or room bookings.
