Dubai-UAE: 16 March, 2011 – the noodle house, the flagship brand of Jumeirah’s dedicated restaurant division serving cuisine from South-East Asia, today announced it has opened a new restaurant at the Clover Creek Hotel Apartments in Deira, a central business district and shopping neighbourhood in Dubai.
The noodle house now has a network of six branches in Dubai with restaurants in Burjuman, Jumeirah Emirates Towers, Dubai International Financial Centre (DIFC), Madinat Jumeirah and Dubai Media City, as well as Deira. In Abu Dhabi, its branches are located at the Al Wahda Mall and Souk Qaryet Al Beri.
The Deira branch will be included in the home delivery service network. With its online menu and calorie counter, the noodle house delivers food across most of Dubai until 12:00am.
Outside the UAE, the popular casual dining restaurant has nine branches in Oman, Qatar, Saudi Arabia, Kuwait, Australia, Egypt, and Cyprus. The noodle house has targeted 150 branches worldwide by 2012.
A vibrant venue, the noodle house is where chefs prepare aromatic South-East Asian dishes within minutes over an open flame and in full view of the guests. While food is served quickly, it is also light years away from the standard concept of ‘fast food’. The interior is informal yet extremely stylish and the waiters are remarkably knowledgeable about the menu.