The upscale and innovative service of the Pullman Hotels & Resorts brand is set to make its debut in Doha, Qatar which has been formalized by a partnership between Accor Middle East and Twin Towers Company. The first Pullman hotel in Doha will be located in the West Bay area, the upscale business district of Doha, and set to be completed by 2014.
Christophe Landais, Managing Director Accor Middle East, said: “We are honoured to partner with Twin Towers Company, in developing an international 5-star hotel in Qatar under the Pullman Hotels & Resorts brand”.
“Qatar’s growing importance as a leisure and business destination has established Doha as an international hub. A significant surge in the number of corporate and MICE travelers visiting Qatar has been observed over the last few years thanks to the development of world-class infrastructures in Doha.”
In a statement issued by Twin Towers Company, owners of Pullman Doha said: “Qatar’s expansion of its tourism and hospitality sector, particularly in Doha, is pushing ahead at a rapid rate, keeping pace with its overall programme of economic expansion. Our partnership with Accor, the world’s leading hotel operator and market leader in Europe, enables us to support Qatar’s vision in being one of the top destinations which can offer exclusive experiences par excellence. We are proud to introduce a well-known hotel brand such as Pullman in the Qatari market. Confident with Accor’s expertise in managing hotels, we know that together we can expand Pullman’s growth in the upscale segment.”
The prestigious Pullman brand, specially featured to cater to the MICE (Meetings, Incentives Conferences and Events) market, has carved a niche in the fast growing upscale business hotel segment, and has grown rapidly within 2 years to a network of 59 distinctive properties across the world.
The Pullman Doha West Bay will feature 470 keys (373 rooms and 97 serviced apartments), extensive meeting space including a ballroom of over 1,300sqm and an extensive range of F&B facilities, including 3 restaurants. The property is currently under construction, progressing at a very fast pace, with excavation works having been recently completed and design process now well progressed.
Landais believes that the timing is in perfect keeping with Accor’s expansion plans. “Pullman is a brand that has long been associated with sophisticated business frequent travelers and tourists, and has maintained a reputation of innovation and comfort in a highly demanding market.”
The opening of Pullman Doha West Bay in 2014 will follow the successful opening of the Pullman Dubai Mall of the Emirates in September 2010. Accor will soon reinforce the presence of the Pullman brand in Dubai with the opening of the Pullman Dubai Jumeirah Lake Towers early in 2012 and the refurbishment of the Deira City Centre hotel which will be managed by Pullman in the coming months.
Accor targets major cities such as Abu Dhabi, Riyadh, Jeddah, Muscat, Damascus, Amman, Beirut, Cairo and Alexandria for the development of the Pullman brand in the region, which will cover 13 major Middle-Eastern countries representing a potential network of 15 to 18 Pullman hotels.
