Carnaby Street retailers have teamed up with their landlord to launch a microsite, in an attempt to drive both physical and virtual footfall to the shopping destination.
Nestled close to Liberty, in London’s West End, “Carnaby village” commands high rents and business rates from its brands and independent shops that line the pedestrianised street.
But the online concept, designed by digital marketing agency Sister, allows both Londoners and tourists to interact in real-time with Carnaby’s shops and restaurants, while browsing the latest news and events, promotions, prize draws and store information.
More than 200 brands are integrated into the website, including Diesel, Lyle & Scott and more.
