Tourism Ireland has extended its online presence in the GCC with a brand new Arabic website aimed at raising awareness of Ireland’s unique tourism offering and enticing more GCC residents to visit the island of Ireland in 2014.
The new website follows the launch of its English equivalent early last year and is the latest example of Tourism Ireland’s continued investment in the Gulf. With a year on year increase of approximately 7 per cent in GCC visitor numbers to the island of Ireland, the tourism board has placed more focus on communicating directly to residents in the region, with particular attention to online platforms.
The Arabic site gives comprehensive, up-to-the-minute updates for Middle Eastern visitors with culturally curated exclusive content.
Approximately 45,000 visitors from GCC countries visited the island of Ireland in 2013, a 7 per cent rise on the previous year. As of April 2014, there has been a 22% increase in the number of GCC tourists visiting Ireland compared to the same period last year.
