Part of a new breakfast promotion, customers at Italian restaurant Serafina are free to decide how much they are willing to pay for the food they eat – a concept popular in the West but not so much in the UAE.
The “What’s it Worth” tactic has been attracting large numbers of customers to the upscale restaurant since its launch on January 27. The offer is still valid every morning from 8am-1pm until February 8. The breakfast menu consists of both set and a la carte options, which include waffles, pancakes and eggs benedict, juice, coffee and tea.
Serafina is a popular New York restaurant and has a large terrace overlooking the fountains in Souk Al Bahar, just outside Dubai Mall.
