Pokemon Go, the global augmented reality gaming craze that is currently breaking all records is an excellent tool for promoting tourism. Using Google Maps, this game encourages users to visit PokeStops – sites where you can find Pokemons.
Tourist attractions, museums, shopping malls and other venues that wish to attract tourist footfall can advertise and lure rare Pokemons to their sites. Gamers trying to catch them can be invited to visit the tourist attractions. While tourists may already have these sites on their itinerary the Pokemon craze can attract locals to also visit these attractions.
Visit Anaheim and Portland Tourism in the United States have already started leveraging the concentration of Pokemons that can be found near tourist attractions in their cities in their visitor promotion efforts. According to gamers, Dubai Mall, Burj Khalifa and shopping centers in Dubai already have a high concentration of Pokemons and can use this to immediately attract visitors.
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