Qatar Tourism Authority unveiled the Qatar Destination Brand earlier this month during the travel industry show – World Travel Market in London. The new brand is aimed at enhancing and accelerating efforts to promote the Qatar abroad.
“The unveiling of Qatar’s first destination brand marks the beginning of a new phase in our journey towards achieving the vision for Qatar: a world class hub with deep cultural roots,” said His Excellency Issa bin Mohammed Al Mohannadi, Chairman of the Qatar Tourism Authority.
Comprising bespoke designed typography, rich colour palettes, a distinct visual language, signature photography and well-crafted videography, the brand provides a striking and highly distinctive visual identity that captivates audiences and strengthens Qatar’s position as a premium tourist destination.
The Arabic word mark was designed by renowned Qatari calligrapher Ali Hassan, who sought to express his love for Qatar’s history and traditions juxtaposed with its dynamic vision and speed of development.
In order to gain international traction, Qatar Tourism will need to spend heavily in marketing the brand but it can fast-track its popularity by partnering with Qatar Airways and sharing the new font with the national airline and piggyback on the marketing efforts of the airline.
