The Tourism Authority of Thailand has designated August 2016 as a ‘month for woman travelers’, in celebration of Queen Sirikit’s birthday, to encourage the growth of global and domestic female travel.
In order to promote this initiative and inspire female travelers to come to Thailand, the Thai Tourism Authority has come up with five different promotional concepts: Beautiful LOOK, Beautiful SHAPE, Beautiful RETREAT, Beautiful MIND, Beautiful EXPERIENCE, which are all designed to meet the varied needs of women travelers and to boost Thai tourism products and services that are geared towards female travelers.
Many women from the Middle East are now beginning to explore international destinations on their own or in groups. This initiative by Thai Tourism will certainly help in attracting more women from the Middle East to visit Thailand.
