Citibank has invited everyone at Bryant Park in NYC to create their own snow globes.
In a campaign called ‘Citi Snow Globe’, Citibank placed a life-sized snow globe at Citipond in Bryant Park—the city’s free ice skating rink—where both tourists and locals can walk in and make poses inside.
There are 16 cameras in an arc that records and captures movements—creating a composite stop-motion video.
An email will be sent to participants with a link to the video, so that they can share their ‘frozen moments’ through various social networks.
Citi Snow Globe will be available till 3 March 2013.
