Dubai’s very own camel milk chocolate firm, Al Nassma Chocolate, has revealed a partnership with London department store, Harrods.
The halal-certified chocolate, which is also the sole producer of camel milk chocolate in the world, has been available at Harrods since mid-July 2015.
“10 years ago, a non-European premium chocolate was not even imaginable. Yet, here we are, a thriving UAE brand producing an authentic elite chocolate matching highest standard,” said General Manager of Al Nassma Chocolate, Martin van Almsick.
“The fact that an upscale department store with a long tradition and an impeccable reputation such as Harrods, has opened its doors to a niche brand such as ours, reflects a global trend towards innovative, out of the box luxury products, quality and innovation over quantity,” he added.
Camel milk is a dietary staple amongst Emirati Bedouins. The chocolate is said to have high levels of vitamins and minerals as well as antiviral and antibacterial properties.
The firm’s products are retailed in UAE at Burj Khalifa, Burj Al Arab hotel, Emirates Palace, The Dubai Mall, Mall of the Emirates, and Dubai and Abu Dhabi Duty Free.
