Safir International Hotel Management (SIHM) announced it will develop ten new hotels by 2012 as part of its strategic plan to cater to niche markets. Vice Chairman for SIHM Said they are focusing on target markets with great growth potential and that have implemented aggressive growth plans in Saudi Arabia, UAE, and Syria. Fawzi Mussalam, who is also CEO of Kuwait Group Company, said “We are committed to achieving our goal to add ten more hotels to our portfolio by 2012”.
