As Zabeel Investments gears up for the opening of its first property in 2009, the company said on November 9 that its flagship hospitality brand, Tiara Hotels & Resorts, has been rebranded as Essque Hotels. Essque Hotels is currently in the process of finalising plans for the opening of the company’s first property, Essque, which is located in the heart of The Palm Jumeirah, Dubai.
At the rebranding event, Mohammed Ali Al Hashimi, Executive Chairman of Zabeel Investments, said: “Essque was created as we felt it was the right time to introduce a brand that will become a benchmark in luxury hospitality. He further added that “A number of sub-brands, covering a range of hospitality services and operating as standalone and integrated business units, will eventually come under the Essque Group.”
Source: Emirates Business 24/7
