Giorgio Armani has opened his flagship Armani hotel in Milan, a joint venture with the Dubai developer Emaar Properties.
Located in the 1937 building that also houses Armani’s Manzoni 31 flagship, the hotel covers 162,000 square feet over floors two to eight.
The “palazzo” hotel, which is in the centre of the Italian city, boasts 95 rooms with a focus on “luxury, calm and beauty”.
The Armani Hotel Milano is similar in style to the Burj Khalifa property, but on a smaller scale.
Neutral tones dominate the interiors while the Armani/Ristorante – found on the seventh floor – looks our over the city’s skyline.
“I like the idea of being remembered not only for my clothes, and I like to bring an element of luxury that adds prestige to the city,” said the designer.
The hotel and the property in Dubai are the result of Armani’s tie-up with Emaar Properties in 2005, when they established Armani Hotels & Resorts.
Armani Hotels & Resorts has plans to expand the brand globally, with a resort announced for Marrakech.
The company has said in the past that the aim is to open 10 Armani hotels and resorts over the next decade, in locations such as London, Shanghai and New York.