W Doha Hotel & Residences, the first luxury lifestyle hotel in Qatar, announced the launch of their mobile, keyless room entry. The first of its kind in the Middle East.
The SPG Keyless is part of a global Starwood Preferred Guest® (SPG®) initiative, which made its official debut this week in 10 hotels in markets including Beijing, Hong Kong, New York, Los Angeles and Doha.
The mobile, keyless entry system will allow guests to use their smartphone as the key to their rooms. SPG Keyless is a ground-breaking turning point in the traditional hotel experience, redefining the age-old way guests arrive and check-in to their rooms. SPG Keyless – powered by the SPG app – enables guests to bypass the front desk (where available), go directly to their room and unlock their room doors with their mobile phone.
To develop SPG Keyless, Starwood tapped the world’s largest lock manufacturer, Assa Abloy, to create an all-new, Bluetooth-enabled lock as well as keyless software, which are designed to securely recognize and connect with a guest’s mobile device.
