The latest social media craze has arrived at W Doha. The luxury resort has just launched its Snapchat account and wants guests to communicate with it on this new medium which has so far been the domain of the under 25 generation. In fact, over 71% of Snapchat users are under 25 years old and most are under 18.
How many of them are likely to be W Doha guests? How many will want to follow W Doha on Snapchat is what other hotels will want to monitor. After all, today’s 20-something is tomorrow’s well heeled guest, so it is best to catch them young.
