Westin Hotels wants guests to “Sleep Well” in it, and is putting $15 million behind a year-long well-being campaign to reinforce its lifestyle brand image.
For the global launch, Westin has partnered with the makers of Headspace, a mobile app that provides short, guided meditation sessions and exercises.
The collaboration will see guests offered a similar program on the hotel website Westin.com, with videos and audio files specifically designed for business or leisure guests, pre and post-stay.
To launch the program, Westin hotels has also been holding 5 km runs, mini spa appointments, group yoga sessions and opened up juice bars.
The six-pronged well being program includes aspects like “Sleep Well, Eat Well, Move Well, Feel Well, Work Well and Play Well.”
In addition to meditation and nutritious meal options, the campaign also focuses on physical fitness by lending New Balance running gear to guests.
The latest development out of Westin follows on the heels of the Even hotel launch, a concept out of the InterContinental Hotels Group.
The entire brand was developed with health and fitness as the guiding principles and include features like in-room gym zones, nutrient-packed meals and snacks and all-natural eucalyptus linens.
