SACRAMENTO, CA — The California Travel & Tourism Commission (CTTC) is pleased to declare summer 2011 “The Royal Summer” in California. In addition to rolling out the golden carpet for the Duke and Duchess of Cambridge during their first official California visit July 8-10, 2011, CTTC invites visitors from around the world to celebrate The Royal Summer in California.
“We are thrilled to welcome the royal newlyweds to California this summer,” said Caroline Beteta, CTTC President and CEO. “In fact, we’ve crowned this The Royal Summer in California to truly own our incredible enthusiasm for this once-in-a-generation occasion. While three days certainly isn’t enough to experience the diversity and abundance of our great state, we hope this introduction to the California lifestyle and attitude inspires many happy returns for the Duke and Duchess and those following their travels.”
Where will they go and what will they see? The royal couple’s itinerary has yet to be formally announced – but we do know they can’t possibly see it all in three days. With that challenge in mind, CTTC will launch a global “Three Days Isn’t Enough” campaign in June, encouraging the royal couple – and travelers around the world – to take an extended visit throughout the Golden State.
“From our iconic cities and natural wonders, to the amazing beaches, restaurants and wineries, theme parks and resorts, California has much to offer the royal couple – and visitors from around the world,” said Beteta. “With special royal vacation packages and themed itineraries, everyone will be able to experience a royal summer in California.”
The Royal Summer is a statewide celebration and collaboration among California’s travel industry partners and destinations around the state. Be it following in Will and Kate’s footsteps, embracing their active lifestyle or booking a holiday fit for a king, travelers can enjoy California’s diversity and abundance with a distinctly regal twist throughout July and August. Hotels, attractions and venues statewide will be offering special Royal Summer packages and playfully-themed experiences, giving everyone the opportunity to bask in the royal afterglow. From over-the-top luxury and British-inspired to value-driven and quirky, the “People’s Prince and Princess” – as the down-to-earth couple are often referred to – would surely approve of the inclusive nature of California’s Royal Summer.
The California Travel & Tourism Commission is a non-profit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that keep California top-of-mind as a premier travel destination. According to CTTC, travel and tourism expenditures total $95.1 billion annually in California (18 percent of which is international), support jobs for 873,000 Californians and generate $6.1 billion in state and local tax revenues.
