Dubai Summer Surprises (DSS) which starts today, July 1 2017, has an impressive line-up of events offering a six-week extravaganza of sales, retail experiences and events that will run until 12 August.
Back for its 20th edition, DSS brings together the best of Dubai’s retail outlets and shines a spotlight on the range of fun-filled attractions and activities on offer throughout the sizzling summer months. From mall events, concerts and character shows, to unbelievable discounts and city wide sales, there’s plenty for everyone to enjoy in Dubai this summer.
SHOP ‘TIL YOU DROP
Shoppers will enjoy mid-week madness with 72 hours of sales from Monday until Wednesday each week during DSS, whilst Friday Surprise will offer people an incredible shopping deal each Friday throughout DSS, starting on 7 July.
Details of the eagerly-anticipated discounts will only be revealed 24 hours beforehand so shoppers are encouraged to keep an eye on the DSS website and social channels to make sure they don’t miss out.
To crown six glorious weeks of sales and promotions, DSS will culminate in the Grand Finale Sale, commencing on 10 August and finishing on 12 August. The Grand Finale Sale will feature the very last price cuts of summer, giving shoppers a final opportunity to snap up the best discounts, before the sales period is over.
RETAIL PROMOTIONS
Dragon Mart 2 will be offering shoppers who spend AED 200 the chance to win one of three Nissan Patrols, whilst tonnes of small prizes are up for grabs from its ‘Scratch and Win’ instant prize scratch cards.
City Centre Mirdif will offer visitors who spend AED 300 the chance to win a Range Rover Sport 2017 throughout the six-week celebration.
Mercato Mall and Town Centre Jumeirah are giving one coupon to each shopper who spends AED 200 in any shop for a chance to win one of three amazing prizes; a GMC Yukon Denali car, a four-night family trip for four people to Mauritius or jewelry valued at AED 25,000.
City Centre Deira shoppers spending AED 400 at any fashion store will be entered into the daily draw to win 100,000 OPEN reward points for flydubai. Those spending AED 200 at any store can be entered into a draw to win 1kg of gold.
Mall of the Emirates is giving away AED 10,000 each day for 43 days to one lucky shopper who spends AED 650 or more.
