Dubai, UAE – June 10, 2012 – Europe’s largest upscale brand Radisson Blu launches a new summer contest: “Radisson Blu’s Top Hotel”, an online competition between 200 Blu hotels across Europe, the Middle East and Africa which compete for the customer’s votes by promoting their uniqueness. After two successful summer contests (Greatest Holiday and Design Competition) Radisson Blu now focuses on a digital competition where participants can win attractive Short Breaks with Radisson Blu, and where social media is an important driver for the campaign’s success.
The contest:
The contest “Radisson Blu’s Top Hotel” starts on the 11th of June and ends on the 23rd of July. Each week features a new theme and new hotels participating:
Nature & Beaches, Motorbike & Cabrio Tour in Italy & France, Cultural Cities, Shopping & Design, Nightlife & Festivals, and Exotic Destinations. All participating hotels can promote their candidature through texts, images and videos, and actively use social media channels like Facebook and Twitter.
To win, participants have to vote online for the hotel they think should win the current week’s theme. They need to answer a multiple choice question about the specific hotel and argue why this hotel should win. The hotel with most votes becomes Top Hotel of the Week, and participants with a correct answer and the most creative arguments get a Short Break for 2 persons. The main prize after 6 weeks is a Short Break for 4 guests at the Radisson Blu hotel of their choice.
Short Breaks:
Radisson Blu Short Breaks bring travellers a subjective shortlist of the best of Europe’s cities and beyond. “We have thought about the things one really needs to breathe the true spirit of a city: experiences and places that will leave space for your own personal voyage of discovery,” says John Kennedy, Vice President Marketing and Customer Relationship at Rezidor. From a week end all about art and architecture in Copenhagen or a fashionable stay in Milan to a culinary journey in Dubai – Short Breaks offers it all.
