American Airlines and Continental discuss alliance
Published by Irhal
American Airlines has had early stage merger talks with US Airways and is in advanced talks for an alliance with Continental Airlines . News of the talks comes in the wake of the talks of Delta Airlines and Northwest Airlines merger announced two weeks ago to become the worldââ¬â„¢s largest airline . American Airlines and Continental are focusing on forming an alliance that could share passengers…

American Airlines and Continental are focusing on forming an alliance that could share passengers ,much like the Sky Team partnership that includes Air France-KLM , Alitalia , Czech Airlines , Delta Airlines and Northwest Airlines .
Alliances have proved beneficial in the aviation industry as profits are generated through marketing programmes and flight code- sharing without the headaches of combining operations .
Meanwhile , Continental is also in advanced talks with United Airlines for a complete merger . It is to be seen whether Continental will choose the merger or the alliance . United Airlines ,on the other hand , is also in serious merger talks with US Airways ,and will choose to merge with either Continental or US Airways soon .
Source : Gulf News
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