Another cool British Airways ad

Launched last week, “Yourope” is an innovative digital series that allows viewers to choose which side of their destination they want to see.

Here’s how it works: The video starts by taking the viewer through an unmarked airport to a British Airways check-in kiosk where they’re presented with four choices: Paris, Berlin, Rome or Barcelona. Viewers are invited to make their choice with the click of a mouse or touchpad.

After choosing their destination, users can then choose what kind of trip they want to take. First timers to Paris, for instance, can click the Classic option, an itinerary that includes stops at typical tourist spots and landmarks, while those who prefer to travel off the cobblestoned path can choose the Curious Paris option. Other options include Punk or Posh Berlin; Old or New Rome; and Night or Day Barcelona.

Viewers can also download the travel itineraries and check out available travel packages. The digital series was produced by the winner of a 2013 Emerging Directors Showcase in LA, Brandon LaGanke.