Atlantis Hotel Launch Party Money Well Spent
Published by Irhal
People remember the launch of the US$1.5 billion (Dh5.5bn) Atlantis Hotel in Dubai as the last big party before the recession hit. The lavish event, reported to cost $20 million, epitomized the perception of an indulgent brand in Dubai. A year afterwards, however, a hotel executive says the money was well spent, and the actual amount for the launch party was far less than $20 million. Wendy Potter, Vice…
Wendy Potter, Vice President for Finance with Atlantis, said “In the extremely challenging economy we’re in, we’re very fortunate in that we are still living off a very very successful launch that not only put Atlantis on the map, but also put Dubai on the map.” Atlantis had budgeted 10 percent of its revenues for advertising, twice the amount most hotels spend. Miss Potter said next year Atlantis plans to spend 5 percent of revenues on advertising.
More Travel News
All travel news
Airline News
Qatar Airways Resumes Flights to Philadelphia
The airline marks Philadelphia as its 14th destination in North America
Read full story
Travel News
Thailand Unveils Summer Holiday 2026 Shopping
This summer, Central Shopping Centers invites international visitors to experience the best of shopping, dining, and leisure with Summer Holiday 2026, running from 20 July – 30 September 2026. Created exclusively for international tourists, the campaign offers shopping privileges across Thailand’s five world-class shopping malls: centralwOrld, Central Park…
Read full story
Travel News
Special "Ahlan Jordan" Prices for Tourists
The Ministry of Tourism and Antiquities and the Jordan Tourism Board, in cooperation with tourism associations, have launched the integrated digital platform "Ahlan Jordan" as part of measures to support the tourism sector and address the impact of regional circumstances on travel activity.
Read full story
Airline News
Flydubai increases flights to Milan and Naples
flydubai, the Dubai-based carrier, has increased its daily operations between Dubai and Naples and is set to boost its flights to Milan-Bergamo to a double-daily operation from 31 July, enhancing passenger connectivity to Italy.
Read full story