Krabi is Thailand's hot new destination

Listed among the New York Times’ “52 Places to Go in 2014,” the coastal town has been flooded with visitors lately, according to the Tourism Authority of Thailand (TAT).

The TAT Krabi Office notes that hotel occupancy rates in the area have averaged 95 percent so far during the current season, and that reservations over the coming months offer a promising outlook.

Picking up on growing demand, a number of airlines have expanded their offering of connections to and from Krabi.

In November, Air Asia established a direct connection from Singapore and increased the number of daily flights between Bangkok and Krabi to eight.

As of January 1, Thai low-cost carrier Nok Air began offering two flights per day between the Thai capital and Krabi.

On February 3, Malaysia Airlines will continue the trend, launching four weekly flights between Kuala Lumpur and Krabi.

2013 was a record year for tourism in Thailand overall. The country saw 26.7 million visitors, representing a 20 percent increase over the previous year.