Sydney Opera House tiles up for 'virtual sale'

On Monday, 125,000 of the tiles went on sale, with Hollywood star Hugh Jackman among the first to put his money behind the initiative which hopes to raise Aus$15 million (US$13.7 million).

Under the scheme, people can buy a tile online for between Aus$100-400 in a hi-tech campaign called Own Our House to help fund renewal of the building and ensure more free events for the public.

They will not physically own a tile, but using laser mapping techology can personalise their virtual tile with a photo and message, form virtual tile communities, share it through social media and search for other “Housemates” to see what they have done.