The cool thing about Etihad's new amenity kits..

For the new kits, Etihad Airways has partnered with Sougha, a social enterprise initiative launched by the Khalifa Fund for Enterprise Development, which aims to preserve Emirati traditions and promote local artisans. The new amenity bags will be offered in Diamond First, Pearl Business and Coral Economy cabins and feature patterns of Sadou, a colourful, intricate and centuries-old Abu Dhabi weaving craft. These patterns are based on designs traditionally used on blankets, cushions and Bedouin tents.