A New Logo For Canberra, Australia’s Often Overlooked Capital City
Published by Irhal
Although Canberra is Australia’s capital city, many people living outside of Australia know very little about it—some have not even heard of it. After a long time of being outshined by Sydney and Melbourne, the city of Canberra decided to do a rebranding campaign that aims to change its dull image. Australian agency Coordinate designed a new logo for the city, comprising of its name in the…
After a long time of being outshined by Sydney and Melbourne, the city of Canberra decided to do a rebranding campaign that aims to change its dull image.
Australian agency Coordinate designed a new logo for the city, comprising of its name in the abbreviated form of “CBR”—the letters also stands for “Confident, Bold and Ready”.
To be launched on all city-related materials in March 2014, this striking new logo is at the center of the larger campaign to create a stronger, more positive and unique identity for the city.
What do you think of Canberra’s new logo?
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