Malaysia Retains No. 1 Position in Global Muslim Travel Index 2025

Malaysia has once again been ranked the world's leading Muslim-friendly destination in the Mastercard-Crescent Rating Global Muslim Travel Index (GMTI) 2025, reinforcing its appeal to travellers from the GCC seeking seamless halal-friendly travel experiences, rich cultural immersion and family-friendly holidays.

With its extensive halal dining options, widespread prayer facilities, welcoming hospitality and world-class tourism infrastructure, Malaysia continues to be a preferred destination for GCC travellers looking for a destination that combines comfort, convenience and authentic experiences.

Beyond its strong Muslim-friendly credentials, Malaysia invites GCC visitors to discover the country's diverse regions through a vibrant calendar of cultural festivals and unique local experiences that showcase the richness of its heritage, traditions and natural beauty.

This summer, travellers can venture beyond the familiar and explore the captivating landscapes of Sarawak, home to pristine rainforests, indigenous communities and some of Malaysia's most authentic cultural experiences. From 24–26 July, the Pesta Nukenan (Bario Food Festival) celebrates the traditions of the Kelabit Highlands, offering visitors an opportunity to experience local cuisine, cultural performances and the remarkable hospitality of one of Malaysian Borneo's most scenic destinations.

For travellers seeking arts, culture and heritage, Penang's George Town Festival, taking place from 2–10 August, presents an exciting programme of visual arts, music, theatre and cultural performances in one of Southeast Asia's most celebrated UNESCO World Heritage cities. Renowned for its multicultural heritage, exceptional gastronomy and thriving creative scene, Penang offers an enriching city-break experience for GCC visitors.

In conjunction with Citrawarna 2026, taking place from 24–26 July at Dataran Merdeka, more than 40 hotels and accommodation providers across the Klang Valley and selected states are offering exclusive stay promotions to encourage domestic and international travel during the festival period. These special offers include attractive room rates and unique bundled packages, available for booking from midJuly to midAugust 2026. Visitors may book directly through participating hotels’ official websites or via direct purchase channels. Further details including the list of participating hotels, package information and updates will be shared progressively on Facebook pages @citrawarna.my, @malaysia.truly.asia, and www.malaysia.travel .

Faharuddin Hatmin, Director of Tourism Malaysia Dubai, said: "Malaysia's recognition as the world's leading Muslim-friendly destination reflects our continued commitment to providing seamless, welcoming and enriching travel experiences for visitors from the GCC. While our halal-friendly infrastructure and hospitality remain key strengths, we are equally proud of the diversity of experiences Malaysia offers – from vibrant cultural festivals and heritage-rich cities to pristine nature, family attractions and authentic local encounters. We look forward to welcoming more GCC travellers to discover the many regions of Malaysia and create unforgettable memories throughout the year."

Whether exploring the cool highlands of Sarawak, wandering through the heritage streets of Penang, enjoying family-friendly attractions in Kuala Lumpur or relaxing on Malaysia's tropical islands, GCC travellers will discover a destination that offers something for every interest and travel style.

As the world's highest-ranked Muslim-friendly destination, Malaysia continues to welcome visitors with meaningful experiences that combine cultural discovery, family-friendly hospitality and unforgettable journeys across its many diverse regions.

From heritage and spirituality to nature, gastronomy and world-class festivals, Malaysia remains an ideal year-round destination for GCC travellers seeking enriching and memorable travel experiences.

About Tourism Malaysia

The Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts and Culture Malaysia (MOTAC). It focuses on promoting Malaysia as a preferred tourism destination and has, since its establishment, played a significant role in strengthening the country’s presence and competitiveness in the global tourism landscape.

Visit Malaysia 2026 (VM2026) underscores Malaysia’s commitment to sustainable tourism development in line with the United Nations Sustainable Development Goals (UNSDGs). As Malaysia’s flagship tourism campaign, VM2026 showcases the nation’s diverse natural attractions, rich cultural heritage, and vibrant tourism offerings while driving inclusive growth and long‑term value for local communities and industry stakeholders. For more information, visit Tourism Malaysia’s social media channels on Facebook, Instagram, X, YouTube, and TikTok.