Abu Dhabi hotels see increase in guests in May

Rising to 161,004, the May performance took the first five months of this year hotel guest total to 790,812, a 16 per cent increase over the same period last year.

The performance represents the seventh consecutive month of double-digit growth for the emirate.

"We are well on course to achieve our 2010 target of 1.65 million hotel guests," said ADTA’s Director General Mubarak Al Muhairi. We are now focused on keeping the momentum going.

"We have significantly expanded our Summer in Abu Dhabi family festival to take in Abu Dhabi city and, for the first time, Al Ain, to help keep the momentum going and the industry has responded well with a wealth of one-for-one visitor stay incentives.

"With headline shows, in-mall entertainment and deals across attractions, shops and restaurants, we are looking to also encourage the average length of stay. With the planned opening of Ferrari World Abu Dhabi this October and the peak Grand Prix season yet to come, target attainment is well within our reach," Al Muhairi said.