Children under 16 to get free air travel: DCTM

According to calculations, a family of four from Europe could save as much as Dh16,840 (£3,000) thanks to this offer. The move doubles up on the “kids go free” deal launched last year by the DTCM, which allowed one child from each family to holiday for free. It is hoped that by increasing the offer, more families will come to the emirate during the traditionally slow summer months, when the weather is too hot for many foreigners.

“This is a very smart move because we know that people are more cost-conscious and everyone is worried about whether there will be a second downturn,” said Rohit Talwar, the chief executive of the London-based consultancy Fast Future. “Anything that can reduce the cost of a family holiday will help. It may attract families who weren’t previously thinking about going to Dubai.”