Dust-free hotels in the pipeline

Auris Hotel Management, launched in 2008, is opening three new properties, some of which will change the way hotels serve guests.

Hatem Gasmi, a Tunisian hospitality veteran, has teamed up with a group of investors to roll out Dubai’s new home-grown hotel brand, which is expected to leave a lasting impression on customers’ minds. Guests usually can’t see their faces after a hot bath due to steam covering mirrors. Most people use towels, tissues or their fingers to clear steam off the mirror to comb their hair.

“Why can’t hotels invest in technology to offer better services, improve conditions and comfort? We are going to offer a dust- and allergy free environment in hotel rooms by placing parquet floors that will be cleaned by a specialised cleaning process without recycling the air through the bag which is unhealthy,” said Gasmi, managing director of Auris Hotel Management.

“We are installing steam-free mirrors in washrooms that will not block the view despite having a hot shower. We are going to offer those facilities never seen before by the industry.”