Emirates launches US$15 million campaign to promote Dubai

The campaign is backed by the iconic soundtrack “Don’t stop me now” by British rock band Queen. Using clever camera work that seamlessly transitions between key destinations and Emirates’ onboard features, the ad culminates in Dubai, with a soundbite on how Emirates connects the world via Dubai.

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Boutros Boutros, Emirates’ Divisional Senior Vice President for Corporate Communications, Marketing and Brand, said: “Emirates and Dubai have always been inextricably linked. Each day, Emirates operates more than 500 flights that connect Dubai to the world, and the world through Dubai.”

He added: “At Emirates we believe that people, regardless of their backgrounds, have a strong desire to travel and experience the world for themselves. They want to be inspired, to discover, and to have fun. That is why we chose to use the Queen soundtrack, and a creative approach that was uplifting and energetic, to remind people of the excitement of travel.”